McKids was a chain of clothing stores marketed to children and operated by the McDonald's Corporation through a partnership with Sears.
Overview
In July 1987, Sears began selling the McKids line of children's clothing. In December 1988, Sears opened the first seven free-standing McKids stores. In early 1991, all 47 free-standing McKids stores were closed. The McKids line of clothing continued to be sold at Sears stores. In 1997, McKids clothing began to be sold exclusively at Wal-Mart. McDonald's exclusivity agreement with Wal-Mart ended at the end of 2003, and in 2004 the McKids brand was launched internationally, with 15 stores being opened in China.
References
External links
- TV commercial
